Practical, high-impact steps your transportation, warehousing, and 3PL teams can implement now. Built for sites that need to rank for services, locations, and capability pages—without fluff.
Pass Core Web Vitals. Compress images, lazy-load non-critical media, defer third-party scripts, and inline critical CSS. Ensure all service and lane pages are mobile-friendly.
Logistics example: Keep tracking widgets and rate-quote forms lightweight; trim unused JS on location pages.
Add JSON-LD for Organization, LocalBusiness (each terminal), Service (LTL, FTL, e-commerce fulfillment), and FAQPage on key guides.
Logistics example: Each warehouse page gets NAP data, service areas, hours, and pickup instructions in schema.
Target long-tails your buyers actually search: “cold chain warehousing Toronto,” “3PL for Shopify brands Canada,” “how to calculate warehouse pallet positions.”
Logistics example: Build landing pages per capability + region: “Cross-Docking in Calgary (24/7).”
Improve time on page with clear headings, scannable sections, tables, and calculators (transit time, pallet estimator). Reduce pogo-sticking with obvious CTAs and internal links.
Logistics example: Add a simple “Get a Quote” form at the top and bottom of each service page.
Link capability pages to related guides and case studies using descriptive anchors (e.g., “food-grade warehousing SOPs”). Add breadcrumbs for crawl clarity.
Logistics example: From “E-commerce Fulfillment,” link to “SLA Policy,” “Returns Workflow,” and “Packaging Standards.”
Consolidate overlapping pages. Update old posts with new data, routes, certifications, and photography. Redirect dead weight.
Logistics example: Merge “FTL in Alberta” and “Full Truckload Calgary” into a single, beefy FTL hub page.
Publish linkable assets—transit time studies, packaging guides, safety scorecards—and pitch to industry media, partners, and chambers.
Logistics example: A “Carrier On-Time % Benchmark in Western Canada” report attracts citations and links.
Create/optimize Google Business Profiles for every terminal. Ensure consistent NAP, categories, services, and photos. Build local citations.
Logistics example: Separate profiles for Calgary Cross-Dock, Edmonton Warehouse, Toronto Fulfillment.
Post quarterly updates: new lanes, added SQF/HACCP/CTPAT status, equipment, case studies, and time-lapse videos of operations (with captions).
Logistics example: “Q3 Network Update: Added 75,000 sq ft in GTA; new evening pickup window.”
Track rankings, organic leads, quote form completions, assisted conversions, and phone calls with dynamic number insertion. Review Search Console monthly.
Logistics example: Create dashboards per facility and per capability (FTL, LTL, 3PL).
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